discovered hip-hop through worn-out cassette tapes and a borrowed Walkman long before I ever stepped on a stage. Growing up in New Delhi, rap wasn’t always understood. I was once rejected from a school music competition because people didn’t believe it belonged there.

What started as writing lyrics in classrooms and performing for friends became a relentless pursuit of a sound that could travel beyond borders. Today, B/HARD creates English-language trap, R&B, and experimental hip-hop designed for a global audience—blending ambition, emotion, luxury, and authenticity into every record.

From independent beginnings to sharing stages with some of the biggest names in the industry, the mission remains the same: create music that inspires people to trust their own path and think bigger than the life they’ve been handed.